Sunday, January 19, 2014

Plum - What Do You Think?

Pantone is not the only one who announces a color of the year. Major paint companies forecast their own trends too. I especially love the Sherwin Williams 2014 Color of the Year, Exclusive Plum.

Plum daybed in a photograph from House Proud by Valorie Hart, photos by Sara Essex Bradley

Jackie Jordan from Sherwin Williams chooses the color of the year, and she has an insightful article all about it.

Exclusive Plum the Sherwin Williams 2014 Color of the Year

Jackie says that she like to choose a storyteller color. She explains, "So what is a storyteller color? It’s a hue that evokes an emotion, depicts a mood, is emerging in new product roll outs and has endless possibilities. It’s a color that can be the hero in a space or set the stage for others to follow. It’s a color that’s being driven by our desires, our lifestyles, our mindsets and our inspirations. Personally, I must have complete conviction that the hue I choose for the color of the year has longstanding potential and appeal."

Green pairs well plum

Jackie says, "For these reasons and more, I selected Exclusive Plum (SW 6263) for 2014. We’re craving a complex, adult purple that’s both mystical and curious. A sophisticated hue that evokes elements of romance, drama and playfulness. Exclusive Plum has enough gray to ground it — to keep it from looking either too girlish or too overpowering — yet has a depth and saturation that can take it in many different directions."

Plum has enough gray to ground it

I love this color. I have been  working with a palette of Sherwin Williams colors for a project where the entire house is getting a paint job. I am taking it from a beige box to nuance and depth and playfulness.

Plum is modern and traditional at the same time - citrine, green, and magenta pair well with plum

Plum with magenta lamps

Usually I wrap a room in the same color - walls, trim, ceiling, but this time I brought back something classic and old school. I did the trim white, and gasp, I opted for white ceilings! I chose SW Extra White.

Plum is sophisticated and enduring

The palette revolves around one of my Sherwin Williams favorites, Peppercorn. From there I chose colors with the same value. The color story starts with a lighter gray when you enter the house. It's a shotgun, so the enfilade layout allows a color story to unfold.

Plum is so romantic and works well in bedrooms

After the front room, you pass through to the dining room, which got the gorgeous Peppercorn. The kitchen unfolds next, and then a reveal of a long gallery style hallway to the back part of the house. These areas are visually connected, so Peppercorn weaves it way through all these spaces.

You could just paint the back of bookshelves with plum

A guest bedroom off the dining room is painted  a saturated mid tone blue. This room will be the Palm Beach story, but more of a modern preppy look. A Jack and Jill bath connects to a second bedroom and it was painted the palest of the gray scale. The powder room and laundry room also were painted in this most neutral of all the colors. The second bedroom was painted the same mid tone of the front room.

Love how the texture of the brick wall is enhanced by painting it plum

There is a den at the back of the house, and it is also painted the same color as the first room in the house as you enter. It achieves a pleasing "bookend" effect through color.

How great is this entry hall with one plum area surrounded by green with white trim

The master bedroom is my favorite after the Peppercorn rooms.

A color the depth of Peppercorn pairs well with plum

When you present color suggestions to home owners, they are not as certain as we decorators and designers are. It takes a few samples on the wall, a slew of pictures pinned on Pinterest, and expressing the confidence of your experience and wisdom.

White ceilings and trim work so well with plum

Another gray tone would have been fine for the master bedroom, but I pushed a little and suggest two purple/gray colors. I think a purple/gray is perfect for a room shared by a couple. It is romantic without being cloying.

Traditional paneling painted plum

I presented a lighter and a darker choice. At first the man of the house balked at the idea of a "purple" bedroom. But he looked at the Pins, and talked it out. I thought at best, the lighter more "safe" tone might be chosen.

Plum looks perfect in the great outdoors, since green (this time found in nature) is a complimentary color

I was in for a surprise. He chose the darker shade! Either would have worked, but the darker shade is the most beautiful.

Exclusive Plum in a hallway

So I am checking my email and I get Jackie Jordan's article about the Sherwin Williams 2014 Color of the Year. I had to laugh a little. It is so close to the color chosen for my project.

Chartreuse , magenta, orange, gray, white and black accents work well with Exclusive Plum

It's not Exclusive Plum, but Soulful Blue. It's more in the violet spectrum. Peppercorn has a very subtle blue undertone, so the colors chosen to stand alongside of it also have that same subtle undertone.

Plum is a color that is classic and will work well beyond its present  color of the year status

I plotzed when I saw that Exclusive Plum is the Sherwin Williams 2014 Color of the Year

I had just chosen it's kissing cousin Soulful Blue for a current project

 Here is a crappy phone pic of the room being painted. It is going to look killer!

First coat of Sherwin Williams Soulful Blue

My local Sherwin Williams store located at 4139 Magazine Street is like having another crew member on my team. They are helpful and patient and fun to be around. I love the quality of the paint, and the color choices are sophisticated. A special shout-out to Blake, Jaci, Keera, and Stephen. I couldn't do my job without you!

So, what do you think of Exclusive Plum?

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  1. For all the reasons listed, is exactly why I love plum. Its a wonderful color to transition with grey, as we enter into a happier time. It also yields an emotional response that we will yearn for when entering a room. Love.....

  2. I love that first image..its gorgeous!!!!

  3. I'm loving it. Normally I don't like purple much but I really love the examples you showed. Hey...since you use Sherwin Williams paint...which level of paint do you buy? I bought Emerald my last time and thought I paid too much for paint that didn't seem any better and might not be as good as their mid grade paint. Would love to know your opinion....on that.

  4. I pretty much agree with you and LOVE the story it tells!

  5. I love plum the way it invigorates a room without overpowering it. Like the first picture you posted from your book is perfection to me! I think every room needs a touch of plum ;)

  6. I do like it although I have failed to use it in my own home or in clients homes. It's a tough color to sell. I love the Soulful Blue you've used, and I'll definitely file that color away for future use!

  7. I do like it although I have failed to use it in my own home or in clients homes. It's a tough color to sell. I love the Soulful Blue you've used, and I'll definitely file that color away for future use!

  8. I was unimpressed by Pantone's choice, but these purples are just the berries. That peppercorn makes me think about where I might use it.

  9. I like it, especially contrasted with green or pink.

  10. I do like the darker almost black hues, a mystery of wondering what the color actually is.

  11. Loving plum! Think I need my front door a deep, greyed wonderful plum.

  12. I'm not a huge fan of purples, but I do love it in small doses. I could definitely add a pillow! I think purple lovers are full blown purple people -- it's a color I've found over the years that people either like or they don't. It's funny that way.


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